Don’t tell me blogging software isn’t mainstream and ready for primetime…

Automattic, the company behind WordPress.com, just secured a $29.5 million B round of financing.

Automattic’s $1.2 million first round was secured in 2006. In this round, The New York Times joins their investors.

January 23, 2008
Times Company in Group Investing in Blog Publisher
By BRIAN STELTER

 Automattic, the commercial arm of the popular WordPress publishing platform for blogs, has received $29.5 million in financing from four companies, including a small portion from The New York Times Company.

WordPress is open-source software used by bloggers to publish posts. Its chief competitors are Blogger (owned by Google) and TypePad (owned by the software company Six Apart).

Automattic received $1.1 million in financing about two years ago. Polaris Venture Partners, True Ventures and Radar Partners were joined by the Times Company in the second round of financing.

Toni Schneider, the chief executive of Automattic, said the additional funds would provide the profitable company with a buffer as it invests in other services, including an antispam filter and an online-identity product.

The companies did not disclose the size of each firm’s investment, although the Times Company’s stake is the smallest.

The Times Company had previously maintained a business relationship with Automattic. The About.com guide site, which was purchased by the Times Company in 2005, is published using the WordPress platform. The New York Times has also produced more than 50 blogs using the platform.

Martin A. Nisenholtz, the senior vice president for digital operations of the Times Company, said the company hoped to improve the publishing technology at the foundation of WordPress and harness the platform’s ability to aggregate blog posts.

“As we’ve adopted blogging and started to treat it as a mainstream publishing platform, there are all sorts of things we might do going forward to improve our approach,” he said.

Citing a potential application of the technology, Mr. Schneider said blog posts from across the Internet could be featured alongside stories on The Times’s Web site.

Check it out. See if you can find the majestic møøse

A Møøse once bit my sister …

Ingredients:

* Cell phone with MP3 ring-tone support
* CD or MP3 of the song
* Any method of transferring the ring tone from computer to phone (USB, Bluetooth, e-mail, instant message, etc.)
* Audio-editing software that allows export to MP3. If you don’t already have this, Audacity is a good open-source program you can download for free, and is available for Windows, Mac and Linux. You’ll also need the LAME library for Windows, Mac or Linux. (LAME is a free downloadable MP3 codec that enables Audacity to encode to MP3.)
* About 20 minutes

Instructions:

If you’re creating your ring tone from a CD, rip the song you want as a WAV (Windows) or an AIFF file (Mac). Using iTunes, specify this type of ripping in File/Preferences/Advanced/Importing. It’s a good idea to specify a new ripping location, too, so the ripped song doesn’t end up lost in the rest of your collection. In iTunes, set the “rip to” folder in File/Preferences/Advanced/General.

If you’re creating your ring tone from an MP3, just copy that MP3 into a new folder so that your ring-tone editing won’t affect the version of the song in your digital music collection.

Once you have the song as a digital music file (whether WAV, AIFF or MP3), run your audio-editing software. I highly recommend Audacity for this task. It’s free, it’s open-source, it runs on all major platforms, it rocks. If you don’t plan to use it, skip the rest of this tutorial and consult your software documentation.

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Audacity converts — read on!

Before Audacity can export audio to the MP3 format your cell phone wants in a ring tone, you’ll need to download the LAME library. LAME is open-source MP3 audio-compression software that rates among the best anywhere for recording fidelity. It also claims a legal exemption from MP3 patent royalties, meaning it’s free, for now at least. Find the link for your operating system listed above on this page, and download LAME to a new folder on your computer (it will need to stay there for Audacity to access it for MP3 encoding).

Run Audacity, go to the Audacity/Preferences menu, and click the Find Library button near the bottom of the screen. Navigate to the LAME Library on your hard drive, and select it. I recommend setting your bit rate to 128 Kbps. You can choose a lower bit rate to save space on your phone, but you’ll get lower-quality sound.

In Audacity’s File menu, select Open and find the song you ripped for your ring tone.

You’ll see your song laid out from left to right. Click the cursor around until you find the section you want for your ring tone. You’re looking for a phrase of 10 to 15 seconds or so. Take a few passes at highlighting your future ring tone. Press the space bar to preview the selections. When you find the right one, you can export it as is — or you can personalize the ring tone with audio effects.

Audacity comes with several effects; to try them out, leave the ring tone selected in the Audacity window, and then select anything in the Effect menu.

I recommend trying the Echo and Phaser. Each has various settings to tweak. Adding these effects is a matter of taste, but I figure it adds a bit of spice to the ring tone and makes it more of an individual statement.

Creating a derivative work of a copyright song is technically illegal. I’m no lawyer, and this does not constitute legal advice, but I am fairly certain that one could successfully defend these highly unlikely charges on the grounds that creating — and not distributing — a ring tone from a legally purchased song is covered by the affirmative defense of fair use.

After you’re happy with whatever effects you’ve decided to use (the Edit/Undo function often comes in handy here), leave the ring tone selected in Audacity and choose File/Export Selection as MP3.

It’s time to transfer the MP3 ring tone onto your phone. The easiest way to do this is with Bluetooth, assuming you have already paired your computer and cell phone. If your phone came with a USB connection, use that; otherwise, try e-mailing or texting it as an attachment. Put the ring-tone file into the Audio folder if your phone has one, and then select the new ring tone in your Tools or Options menu.

Wired
has dead links but I’ve found good ones… My fave is the rabbits.

10. Transformers - XBOX

9. iPhone “Hello”

8. Sony “Universe of Entertainment” PS3 Ad

7. Disturbia

6. Dell m1330 “Devo” Ad

5. Sony Bravia “Rabbits” Ad

4. Garmin Man Ad

3. Philips “Robot Skin” Ad

2. Zune “Academy of Dreams” Ad

1. The Bourne Ultimatum